Video Production
Manager and coordinating director of the video production and marketing team.
- Lead national marketing projects across various channels (e.g., journal ads, trade shows, social media, company videos).
- Collaborate with Executive Management to enhance and implement video marketing strategies.
- Oversee/lead Commercial Video Production projects (pre-production, Production, Post-Production)
- Manage production goals for trade shows, seminars, and business development programs.
- Collaborate across teams to create content for newsletters, social media, e-blasts, and press releases.
- Manage video production (animated/live video) to enhance brand engagement in studio.
- Create and edit content highlighting ASI’s products and arrange weekly sales/marketing meetings.
- Analyze marketing data, providing insights to improve future campaigns.
- Conduct competitor analysis and apply data-driven insights to marketing strategies.
- Consistently creating visuals that exceed customer expectations and reflect professionalism and attention to detail for large news articles and programs.
- Work effectively with the studio team and engage with clients both in-office and remotely. Use strong communication and sales skills to build trust, set expectations, and enhance the client experience.
Social Media Campaigns
Impact
In my role as the Marketing and Video Production Director at ASI Dental Specialties, I am actively leading and creating a range of advertising initiatives and social media campaigns centered on a pivotal question: Why choose our equipment? Recognizing that trust is paramount in the dental industry, we adopted a strategy grounded in peer validation. Understanding that dental professionals value the opinions of their colleagues, we collaborate with respected practitioners to share authentic testimonials and experiences with our products.
A cornerstone of our approach was partnering with micro-influencers—dental professionals with dedicated, engaged followings. These collaborations allowed us to reach niche audiences with genuine content, fostering trust and credibility. By celebrating each doctor we worked with, we not only showcased our equipment’s real-world applications but also built a community where practitioners felt valued and heard.
This strategy cultivated a space for direct dialogue between our team and the dental community, enabling us to receive candid feedback and insights. By prioritizing authentic relationships over traditional advertising, we established a trusted brand presence that resonated with our target audience.
Data & Analytics
I gained access to our social media accounts February 2025. In only 4 months, our following grew organically from 896 to 1,084 and we are still increasing our following by at least 4 a post.. That is 188 followers in just a few posts without the company following first, but following back. As you can see, the number of posts went down as well… This is due to a declutter of all social posts that we felt were not serving our community. By doing this, this caused our followers to tune in to our account to see the process of our rebrand, accounting for more activity on our page. ASI Dental is now at 1,210 followers mostly ranging from residents as well as educators in the field and even though I am not managing it anymore, it is still continuing to grow with my strategy.
